You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

How to Nail Product Positioning So Customers Get It, Buy It, Love It

Obviously Awesome

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.

How Any Startup Can Achieve Explosive Customer Growth

Traction

Traction-Startup-Achieve-Explosive-Customer

39人のベンチャー創設者の経験談を盛り込みながら、ITスタートアップの顧客獲得について、19のチャネルを使いながら解説。

スタートアップが顧客をつかむ19のチャネル

トラクション

Argues that it's more essential than ever to become indispensable, and the key to being indispensable is overcoming the fears that hold most people back so that one can unleash his or her greatest art, passion, insight and generosity at work. By the best-selling author of Tribes.

Are You Indispensable?

Linchpin

Linchpin-Are-Indispensable-Seth-Godin

天才マーケット戦略家が世に問う「今後、成功できる人」とは?作家の神田昌典監訳。組織に“絶対不可欠”な人材になるために!

devtobook

Obviously Awesome2

紹介された本（洋書）

Obviously Awesome

How to Nail Product Positioning So Customers Get It, Buy It, Love It

日本語版（翻訳本）

Traction2

紹介された本（洋書）

Traction

How Any Startup Can Achieve Explosive Customer Growth

日本語版（翻訳本）

トラクション

スタートアップが顧客をつかむ19のチャネル

Linchpin2

紹介された本（洋書）

Linchpin

Are You Indispensable?

日本語版（翻訳本）

「新しい働き方」ができる人の時代

大切なことは「価値」「挑戦」「つながり」